Our Blogs
Dive into Be Agile Marketing's blogs where we don't just talk marketing. We delve deep into the operational side of things, addressing the challenges businesses face once the leads start pouring in. Because, let's face it, more sales and leads are great, but having the right systems and people in place to handle the surge is crucial. Join us as we explore the intricacies of scaling efficiently and, of course, the latest in marketing strategies.
Unlocking the Power of Facebook: Organic and Paid Attraction Methods
“Approach Facebook Ads scientifically, not just as a tool but as a strategy In the ever-evolving landscape digital landscape, understanding your audience and optimizing your creatives can transform your vision into tangible results. Stay agile, stay ahead” - Marlon Brand
Unlocking the Power of Facebook: Organic and Paid Attraction Methods
Facebook is more than just a social media platform; it's a goldmine for businesses. With countless active users, it's not just about believing in its potential; the data speaks for itself. And remember, behind every data point is a person, just like you and me.
Organic FB Attraction - Grow Your Influence Naturally
1. Switch to Creator Mode Switch your profile to creator mode to access features that offer insights and data on your posts. To learn how to make the switch, look it up on Youtube! Will take you less than 5 minutes.
2. Expand Your Network Wisely Increase your reach by adding at least 50 new friends daily. Why? Because every time you post, you have new eyeballs on your product/service. If you are already actively posting, you’ll close an extra deal a month just by doing this regularly.
The “friends you may know feature” is GOLD for this. Remember this ratio: 70% business, 30% personal. For example, somebody will buy from you because they saw you like to go camping. It was you camping that got their attention. Or any activity that you do.
Pro Tip: Don’t post content, post solutions. An example of a solution is you offering a checklist, or a guide.
Hormozi ran a killer event didn’t he? He revealed how he made most of his fortune - Facebook Ads.
It's important to recognize that Facebook's ad setup is always changing and evolving. Post the iOS 14 update, many found it challenging to access detailed data. Even though he gave away a bunch of stuff for free, his free stuff does not teach the technical aspect of FB ads.
So I’ll share with you the remedy to run successful FB Ads..
Treat Facebook Ads as a scientific experiment, conducting thorough market research to understand your audience better. Below is an example:
1. Test what audience responds best to your specific Ad account. Believe it or not, Facebook does have a personality. Each Ad account responds different to an audience, it is NOT the same all across the board. By audience, I mean behaviors, interests, age group, gender, mile radius, zip code, and broad targeting.
Pro Tip: Host focus group discussions with your top 20% clients to discover their interests. This information is golden when tailoring your Facebook ad strategy!
For example, My latest client just discovered that their customer base is a fan of a renowned book—a book that boasts a whopping audience of 11 million as a targeting feature. Cha-ching!
2. Optimize the creative. Once you know what audience responds best to your account, test your offer. Use different angles, different hooks, different headlines, change the video, the image etc… Take your best performing Ad and beat it.
Pro Tip: Avoid testing numerous variables. Start with the successful ad and create variations, altering one element at a time, such as the headline or using a video instead of a photo, then optimize accordingly.
3. Once you have an Ad that is performing well, that is when you scale it. Increase your budget by 20% a day.
Pro Tip: Ensure that FB utilizes 95% of your daily budget before increasing it; if the original budget isn't fully used, it indicates poor auction performance, making the ad unsuitable for scaling at that time.
Remember the order: Audience —> Creative —> Scale
Need Assistance with Your Ads?
Let's collaborate to optimize them.
🔹 Collaborative Approach: Schedule a call with us and explore how we can enhance your ad strategies together.
🔹 Keep Your Team: Partnering with us doesn't mean replacing your current agency or team. We often work hand-in-hand with in-house marketing teams, sharing our expertise.
🔹 Let's Prove Ourselves: If you're investing $3000 monthly on ads, give us a chance with just $1000 of that budget. Our goal? To outperform your existing conversion rates.
🔹 Flexible Partnership: Our consultancy agreement is designed to enhance your team's capabilities without replacing them. Let's collaborate for a win-win partnership, ensuring your team remains at the forefront while benefiting from our expertise.
Recap:
Turn your FB Profile Into Creator Mode
Add 50 friends a day using the friends you may know feature
Use the 3 step method to run effective FB ads
Book a call for a free audit here
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Frequently Asked Questions
Q:
What's your agency's specialty?
At Be Agile Marketing, we believe in creating robust marketing ecosystems that stand the test of time - The BAM Method. Blueprint Breakthrough, A.I. Automation Advantage, and Marketing Matrix collectively represent a marketing masterstroke. While individual platforms like Google, Facebook, YouTube, or TikTok can drive immediate results, their impact can be transient. As soon as you stop running the ads, you lose the benefit. To ensure lasting growth, we supplement these platforms with organic strategies, crafting enduring assets that continue to compound over time. This holistic approach, which we term the "Marketing Matrix," ensures that businesses benefit from both immediate results and sustainable growth, regardless of the platform in use.
Q:
Is all work done in-house or do you outsource?
We don't outsource, valuing trust and quality with our clients. We manage key tasks like strategy, media-buying, design, and funnel building in-house. Our dedicated team ensures all critical work is done right here.We manage key tasks like strategy, media-buying, design, and funnel building in-house. We don't outsource, valuing trust and quality with our clients. Our dedicated team ensures all critical work is done right here.
Q:
How do you charge for your services?How do you charge for your services?
Our preferred approach involves a one-time setup fee, followed by a tech fee and performance-based pay. If you don't earn, we don't either, ensuring our interests are aligned. Importantly, after the one-time setup fee, there are no additional fixed fees from our end. However, this model might not always be feasible due to certain regulations. In those cases, we charge just the one-time setup fee and work under a 4-month agreement.
Q:
What makes your agency different from competitors?
Be Agile Marketing prioritizes holistic growth over just lead generation. Our unique payment model aligns our success with yours, ensuring genuine investment in your growth. With a foundation in creating robust systems for businesses, we don't just bring leads; we help you handle and optimize them. Led by Marlon's expertise in scaling businesses, we stand out by embedding lasting marketing strategies, aiming for your long-term success.
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Embarking on a journey to redefine your business's growth? At Be Agile Marketing, we're more than just a service provider; we're your partner in success. With a unique approach that goes beyond mere lead generation, we're committed to crafting strategies tailored to your specific needs.
Reach out to us today and discover the difference between a truly aligned marketing partnership. Whether you have queries or concerns or are ready to take the next big step, our team is eager to assist. Dive into a world where strategy meets agility and build a brighter business future together.
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